Author: Amanda Washington

distinction-seo

Understanding the Distinction between Local SEO and Organic SEO

The debate between local SEO and organic SEO continues in the world of search engine optimization. It is important to no...

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seo-vs-ppc

SEO vs. PPC: Benefits of Using Both Strategies

Nowadays, the majority of people rely on the internet to find local businesses. In fact, over 90% of Americans use onlin...

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social-media-advertising

Crafting Attention Grabbing Social Media Advertisements

In today’s world, social media advertisements has become an integral part of people’s lives, with the averag...

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pay-per-click-marketing-agency

Essential Factors to Consider When Selecting a Pay Per Click Marketing Agency

Pay Per Click (PPC) marketing, also known as Search Engine Marketing (SEM), has emerged as one of the most effective adv...

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optimize-retargeting-campaigns

8 Techniques for Associations to Optimize Retargeting Campaigns

An association’s website serves as a crucial sales funnel for driving membership, event attendance, sponsorships, ...

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Creating a Website with SEO in Mind: Tips for Optimization

Every day, billions of people use search engines to find the products and services they need. However, research shows th...

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Display Advertising

Display Advertising Basics: Understanding Display Ads

Paid media advertising offers a wide range of channels and platforms for marketing teams to promote their brand, product...

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Content Marketing Tips

Maximize Your Traffic in 2022: 10 Effective Content Marketing Tips

Defining Content Marketing Content marketing is a widely-known strategic approach to attract and retain customers by cre...

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Bing Ads vs. Google Ads

Bing Ads vs Google Ads: 2021 Platform Comparison

Bing Ads: Owned by Microsoft, Bing Advertising serves as a search engine for not only itself, but also for Yahoo and AOL...

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